About the Campaign
Our objective was to drive awareness of the Service Campaign, with the ultimate goal of increasing sales and bookings for NTT Volkswagen East London Service Department. We confidently achieved this through our strategic focus on the following marketing efforts:
Social Media Strategy:
Below are the platforms utilised:
- Facebook & Instagram: TOP of FUNNEL Engagement, Reach & Video Views.
- Lead Generation: To generate leads from Facebook & Instagram through retargeting campaigns based on our top of funnel results.
- Google Ads: To generate bookings from Google to the website.
- Call Now: To generate calls from Facebook to the Dealership.
Stats:
| PLATFORM | TOTALS |
| FACEBOOK + INSTAGRAM | |
| Reach | 406,026 |
| Likes | 1,648 |
| Video Views | 50,997 |
| LEAD GEN | |
| Leads | 90 |
| Reach | 43, 316 |
| Impressions | 107, 088 |
| Link Clicks | 1, 088 |
| CALL NOW | |
| Reach | 99, 152 |
| Calls | 208 |
| Impressions | 136,567 |
| GOOGLE ADWORDS | |
| Impressions | 3, 460 |
| Clicks | 469 |
| Conversions | 280 |
| TOTAL REACH ACROSS ALL PLATFORMS | 551, 954 |
Conclusion:
In conclusion, although the campaign targeted a narrow audience within a small geographic area, it proved successful and had a measurable, positive impact on the Service Department’s promotion. We reached a total of 551,954 people, generated 208 direct calls to the dealership, and drove 280 measurable website conversions.